No one is looking for you

 

I know three brothers who are all high earning dentists and I asked them what compelled all three to become dentists and they told me about there father.  There father was a Willy Loman type salesman.  He traveled the country selling cheap clothes to department stores and he died young and broke from trying to eek out a living for his family.  His only advice to his son’s was that they should go to school and become professionals, because in the real world No one is looking for you. Great business advice!  I do not want to come across as a cynical jaded individual; although I may be…but it is true…No one is looking for you.  I am not so sure anyone is looking out for you either, in fact, I may so bold as to suggest, most people do not care about you.  Being self involved today seems to be the norm. Outside your small circle of friends, family and loved ones, most people are busy taking care of their own business, as it should be.

 

All you need to start a business is a pen, a pad and a telephone and out of that you create a business. You develop relationships, you create value and guidelines, and you create an idea or tipping point and you spread the word. You are the CEO of your own business, and even if this blog finds you in a job, you are still the CEO of your career.

 

If you are a well seasoned business person, you become in a sense bullettproof.  Many of us are doing our business month by month, client by client, season by season, dollar by dollar, gig by gig..  We are bulletproof and recession proof because we are always starting from scratch. Sometimes every thirty to forty days. we are starting from scratch with our pen, pad and phone.  We will always survive.

Seasoned business people are always selling and will pull deals out of thin air, they keep showing up day in and day out and constantly change and reinvent themselves.

 

It is vitally important that your business does not depend on a handful of clients.  You must constantly be creating a new rolodex and never be at the mercy of losing one account.  A true businessperson knows that they can always start their business from scratch again and again and again.

 

As far as no one looking for you here is the answer.  When someone asked the comedian Steve Martin “How do you break into show business? his response was “Be So Dam Good, They Cannot Ignore You”.  That is the answer.  If no one is looking for you then you find them, you attract them, you bring them in and be so dam good they can’t ignore you

 

I, again, remind you to subscribe to this blog, tell others, keep coming back and please call if you want to really talk about your individual situations with me in greater depth.

 

“Business is Personal”

 

MR (kiproth@yahoo.com)